Child Bereavement UK (formerly Winston's Wish) asked me to create the logo for Ask Me: Education, a campaign helping schools better support bereaved young people. The challenge was to develop a logo that aligned with the charity's existing visual identity while giving the campaign a recognisable presence of its own.
The final logo was designed to feel approachable rather than clinical, encouraging open conversations around grief while remaining adaptable across educational resources, training materials and campaign communications. The typography introduced through the logo went on to shape the wider campaign materials, helping establish a consistent visual language across posters and resources.
