I was approached by the owner of Pose VTG, a Y2K vintage clothing brand to develop a complete visual identity. Drawing on early 2000s streetwear aesthetics, I combined playful illustration with bold custom typography to create a distinctive brand that works seamlessly across both digital and physical touchpoints. The identity captures the nostalgic spirit of Y2K fashion while presenting it through a contemporary lens, resulting in a bold, memorable brand that stands out in a crowded market.
