An ongoing branding exploration for my brother’s bar, Penicillin Shanghai, a sustainable closed-loop cocktail bar, recognised as Asia’s leading sustainable bar.
Ater going to the bar, I felt that its existing branding and visual identity didn’t fully communicate their innovative sustainability practices or align with the experimental, organic and scientific aesthetic of the interior. After discussing this with my brother, we wanted to explore how the branding could visually communicate its approach to sustainability in a clearer way.
Brand Platform
I developed a brand platform from our discusions to provide a foundation for a refreshed identity.
Moodboard
Moodboard exploring a visual language inspired by Penicillin’s scientific laboratory feel, while introducing sustainable assets to reflect the concepts of science, nature and mixology.
